Coco Chanel spoke for all womankind when she said: “A woman needs ropes and ropes of pearls.”

The world seems to have taken her at her word.

The global jewellery market size, which has seen continued growth over the past few years, was valued at $278.5 billion in 2018 and is projected to reach $480.5 billion by 2025. A report by Grand View Research says it will expand by 8.1 percent over the forecast period.

Jewellery is one of the fastest-growing categories in the luxury sector, and Magento e-commerce is ensuring that it continues to sparkle.

Magento 2.0 offers open-source and platform-as-a-service (PaaS)-based solutions with numerous options for end-to-end management of an online jewellery store. Why does this matter?

Why Magento e-commerce?

In a time when shopping experiences span phygital mediums, customer preferences, needs, and demands are continuously evolving. Consumers want frictionless experiences, which brings in headless commerce to ensure flexibility, continuity, and consistency across digital and physical channels.

Jewellery brands, big and small, are working on customer-centric strategies and tapping the Magento e-commerce cloud to allow seamless transitions across every channel and device. The popular, powerful platform is now used by some of the biggest B2B and B2C retailers in the world.

Adoption of Magento headless commerce, which decouples the front end and the back end and lets them communicate via an Application Programming Interface (API), ensures greater agility, flexibility, personalisation and customisation – along with huge time and cost savings. Magento e-commerce support offers varied options for every facet of the front and back end. Catalog, customers, marketing, content, reports, store settings, new integrations – the Magento API makes everything possible.

No wonder then that numerous fine jewellers across the world, including Boucheron, Cartier, Chaumet, Chopard, Messika, Mikimoo, and Boodles, chose Magento services to deliver the best retail experiences.

Magento 2.0, which is on a  LAMP stack, is available in two distinct platforms, Magento open-source and Magento Commerce (on-premise or cloud solution). Technological advances may make admin and other staff wary, but Magento deals with this trepidation with its user-friendly and easy-to-use management dashboard. This allows jewellers to effectively manage products, customers, orders, CMS pages, create sale reports, and more. It can be the bedrock of a customer-centric marketing strategy executed across email, affiliates, social media, traditional mail, catalogues, organic search, PPC (+ retargeting), and others.

Magento enterprise support empowers jewellers with the opportunity to grow their brands by offering them top-class, advanced e-commerce technology. The combination, which weds built-in features, performance enhancements, and non-conformal marketing tools, is helping more and more merchants to get online and grow their business exponentially.

The Magento e-commerce difference

  • Create superlative mobile experiences
  • Personalize to amp up sales
  • Maximize sales through up-sell and cross-sell
  • Increase the average order value
  • Easily manage merchandising
  • Engage with content

How a top brand embraced Magento integration services

Launched in 1798, in Liverpool, fine jewellery company Boodles has for over two centuries stunned customers with their outstanding designs and craftsmanship. The company, which now has a flagship store on London’s Bond Street, has a distinctive way of doing every single thing and is renowned for its unparalleled customer service.

The company was clear on one thing during the website redesign: it had to reflect the classic Boodles experience.

The new website needed to connect all the dots between the Boodles in-store and online experience, and make it easy for customers to preview specific pieces online, book viewings, and make inquiries directly with store staff. The shift to Magento headless API would enable a mobile-first brand redesign, boost site speed, and allow Boodles to expand into new, global markets.

Magento services let Boodles staff build new landing pages, make comprehensive changes to the homepage in minutes, and add customizations. The jewellery company can react and update the website with respect to market news and trends rapidly. The native Magento 2.0 functionality allows “brochure-only” jewellery data to be searched and viewed online, offering a completely immersive experience. The site also integrates Boodles’ popular Instagram feed, to engage existing and potential clients.

The new site is now one of five key touchpoints in the decision journey of every Boodles’ client. The others include the physical store, word-of-mouth, online search, and salespeople. The upgrade has resulted in a significant rise in pageviews with unusually high time-per-page data.

Since signing up for Magento headless commerce, Boodles’ total sales revenue has risen by a whopping 175 per cent. The company is tracking online and offline experiences, including in-store appointment bookings, and requests for more information (an increase of 274 per cent). Mobile now accounts for more than 50 per cent of all traffic, generating a 132 percent increase in mobile average order value. Boodles is now ready for the next two centuries, with a flexible commerce solution that will keep them ahead of the trend.

Ably supported by Magento e-commerce development, the Boodles website is now simple, streamlined, and straightforward. It captures the essence of the Boodles brand, ensures classic storytelling, has more intuitive navigation, and keeps customers wanting to come back for more.

Magento 2.0 proved to be the jewel in the crown for this top jewellery brand’s e-commerce experience. And it can be the same for every company in jewellery commerce.

I have enough jewellery, said no one ever.

And Magento e-commerce can help make sure no one says it. Ever.

Recommended Blogs

  1. Magento Miniseries: Increase your Business Growth Curve with Magento 2.0 

  2. Create Powerful Commerce Experiences with Magento