Social Media Marketing Analytics to Assess Brand Health

“Marketing is no longer about the stuff that you make, but about the stories you tell”                                                                                                                 -Seth Godin From being a buzzword to turning into a trusted source of information, Social Media has treaded…

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Chief Digital Officers – Organizations’ heroes of tomorrow

Gartner estimates that there will be more than 25 billion connected devices by the year 2020 and nearly one million digital natives joining the workforce in the next 7 years. Also, what is shocking is…

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Enrich the Data Discovery experience using Sales Analytics

The era of Information brought along the need for organizations to collect large silos of raw data. From survey forms to after-sales analysis, data of every size and format are consumed by hungry analysts in…

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How to slash down your cloud infrastructure cost using Azure VM Automation?

This article describes the Azure automation processes such as Runbook that can help manage VMs automatically, and enabling you to schedule and perform VM start and stop operations without human intervention. Automating VM operations will…

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US Election Results- Has Reality Trumped Data?

Image source: manrepeller It has been over two weeks since the world witnessed the most dramatic presidential elections in the recent history. It has also been two weeks since the majority collectively lost their trust on…

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How to enable Phygital Retail for your store? [Podcast]

In our Sixth episode, we have two speakers, Sunil Bajaj, Director & Unit Head for Retail & CPG Practice and Kamal Chandramohan, Practice Head for Mobility. They discuss at length about the current and future…

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Smart Marketers encashing on the rise of Explanatory Analytics

Sometime ago Whole Foods, an American supermarket chain formulated a marketing strategy targeting the millennial customers. They planned to launch a line of grocery stores specifically for that demographic. The announcement and strategy met with…

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Building your Data Lake- A modernized approach to compliance and security

Your bank or financial institution is not restricted to just files and records. Your data has spread out in the world in forms of images, voices, videos, social media comments and your customers’ and stakeholders’…

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5 Ways Smarketing (Sales+Marketing) Analytics Enables Business Success

As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut feelings or “liquor and guessing” for that matterJ. The key to marketing accountability lies in…

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How can Retailers & Manufacturers accurately predict Demand? [Listen to Podcast]

In our Fifth episode, we have Raghu Raghavan, Director – Marketing talking to us about Demand Planning. He will guide retailers on how to accurately predict demand and make informed Supply Chain decisions. Transcript of…

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Why is CONSUMER Analytics not working for you? [Podcast]

We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing at length about Consumer life cycle analytics Challenges in implementing a consumer analytics solution and…

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Modern Architectural Innovations for Digital Success

The idea of envisioning a digital strategy has been in place ever since the scientists of 20th century designed a basic yet fully functional computing system. But the current buzz about creating a Digital CX…

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