All posts by rupak.jana

Customer Experience for Insurers – The underlying opportunities

A superior customer experience can always be associated with a successful company. It’s no wonder that many business leader’s share the view that a best-in-class customer experience helps a company grow faster and more profitably.…

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Connecting the dots: Improving Ad-Campaign results

For the last few years we have witnessed the rise of emerging channels like mobile, video and social media among the brands and advertisers. Marketers have realized the need to focus on improving customer experience…

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Personalizing Digital Content with the help of Automation

Smarter ways of personalizing digital content have been fast gaining momentum in today’s competitive marketplace for past few years. Research says that more than 70% customers prefer to leave sites where they are unable to…

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