Digital

Data Visualization Trends

Data Visualization is an integral part of Big Data and Analytics as intelligent visuals help scientists and laymen alike to wade through racks of data with ease and arrive at critical business decisions. The method…

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Real-time Personalized Recommendations: Retail use-case

“No!” “For the hundredth time! No!” Paul yelled as he slammed his laptop shut. All the websites he visited were trying to sell him ridiculously printed sweatshirts. Okay, a new animated movie has released and…

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5 Trends that will define Big Data & Analytics in 2017

  It’s that time of the year again! The New Year is here and technologists all over the world are looking for another year of opportunities that would let them break barriers, open avenues and…

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Marketing Analytics Trends for 2017

Digital has been revolutionizing marketing in a never seen before way. Marketing is about strategic selling, getting your things to people who need it or will need it. Digital is facilitating just that, it is…

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Big Data Myth: Big Data is for Big Companies

Big data’s ‘big’ is misleading. Just like being a big man doesn’t always mean you’re a wrestler, same way big data is more about the wide variety of data more than the volume. So, even…

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Back to the Digital Future – 2017

Looking back at 2016 and taking a peek into 2017, the digital past and future. We have turned too many pages of the calendar this year. On the last page of it, let’s take a…

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Faster Batch Processing: The Untold Story

Big Data is About to Get a Lot Bigger We live in a world where an unrelenting deluge of data has become the new normal. And data generation is galloping ahead at an unprecedented speed.…

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Social Media Marketing Analytics to Assess Brand Health

“Marketing is no longer about the stuff that you make, but about the stories you tell”                                                                                                                 -Seth Godin From being a buzzword to turning into a trusted source of information, Social Media has treaded…

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Chief Digital Officers – Organizations’ heroes of tomorrow

Gartner estimates that there will be more than 25 billion connected devices by the year 2020 and nearly one million digital natives joining the workforce in the next 7 years. Also, what is shocking is…

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Enrich the Data Discovery experience using Sales Analytics

The era of Information brought along the need for organizations to collect large silos of raw data. From survey forms to after-sales analysis, data of every size and format are consumed by hungry analysts in…

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US Election Results- Has Reality Trumped Data?

Image source: manrepeller It has been over two weeks since the world witnessed the most dramatic presidential elections in the recent history. It has also been two weeks since the majority collectively lost their trust on…

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Smart Marketers encashing on the rise of Explanatory Analytics

Sometime ago Whole Foods, an American supermarket chain formulated a marketing strategy targeting the millennial customers. They planned to launch a line of grocery stores specifically for that demographic. The announcement and strategy met with…

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