Big Data and Analytics

Boost your Organization’s Performance Using Customer Analytics

Customer Analytics focusses on the improvement of an Organization’s overall business development and its results serve as an effective measure for comparing performance and growth. Customers are the fuel for running an organization. Understanding them…

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Boost your sales by cross-selling and up-selling using Predictive Analytics

Cross-selling and Up-selling techniques have been in practice from generations. Cross-selling is a technique that allows one in educating of products that would be essential with the product purchased. Up-selling, on the other hand, is…

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Digital Transformation: Only Fools Rush In?

Ask any executive who has led an organization through a large, transformative change, and he or she will tell you that a company’s vision is only as good as the people behind it. This article…

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Customer Analytics: An Instrument to maximize revenue

“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect” – Dr. Eric…

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Maximize your sales growth by improving Buyer Propensity

The key is to know what and when your customers want even before they do. Retailers are always looking to stay ahead of their customers by analyzing their buying behavior and send targeted promotions that…

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Analytics Applied — Fraud prevention and detection in the Banking sector

In a recent survey conducted by Deloitte on the Banking industry, 93% of the respondents indicated that fraud has grown in the last 2 years. Apart from the financial losses, these incidents leave a dent…

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Graph Databases – Why is it rapidly gaining popularity now?

As the time changes, the needs and demands of the industry grow. Databases play a vital role in any software development and in the past two decades, handling of data has become a big challenge…

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Big Data and Analytics: Linchpins of an Omni-Channel Strategy

One of the biggest traits of the retail industry is its ability to dynamically adapt to changes in shoppers buying behavior. Prospective buyers and customers alike have begun to shop or browse for what they…

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Harness the Power of Hybrid Business Intelligence

In the current scenario many small and medium business have their BI analytics on cloud hosted services, while still the large Organizations maintaining data in on-premise data stores for their BI requirements. There are various…

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Understanding In-memory Analytics

When we say something is in-memory, it means residing in the RAM (Random Access Memory) against the disk. For a CPU to do some data processing, the data needs to be in-memory and if the…

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ETL Design Process & Best Practices

Introduction ETL stands for Extract Transform and Load. Typical an ETL tool is used to extract huge volumes of data from various sources and transform the data dependi­ng on business needs and load into a…

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Factors to consider for BI Reporting Tool Selection

BI market is growing day by day. There are several BI Reporting tools available in the market and choosing that “One” tool for your business becomes very critical. Choosing a tool in haste often results…

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