Delivering the ultimate retail omnichannel channel experience requires coherent and seamless data flow across stores, ecommerce, customer relationship, order management, and loss prevention systems. These systems usually operate in silos and integrating them is a tedious and pricey affair.

Oracle took this as a challenge and came up with its Oracle Retail Omnichannel Suite.

Oracle Retail Omnichannel Suite helps retailers create experiences that improve customer journey and build loyalty by taking your operations from pains to gains.

Oracle Xstore Point of Service, which is now being used in more than 83 countries across the globe, is the new and the most powerful addition in the Oracle Retail Omnichannel Suite.

“Historically retailers have been slow to upgrade their POS solutions, often waiting 5-7 years before considering an upgrade, which has thwarted their ability to keep pace and provide a dynamic, engaging experience to their customers,” said Jeff Warren, Vice President, Oracle Retail. “By moving Xstore back office to the cloud, customers can benefit from a continuous cadence of innovation that enables lower their total cost of ownership through centralized services and store operations.”

Leveraging Oracle Retail Omnichannel Suite comes with a knapsack of benefits for retailers.

Cloud First: 30+ new cloud services in 2 years across Oracle Retail portfolio

Mobile Everywhere: Allowing retailers to work the way they live

Better Together: Single view of the retail business, bringing technology and process together

Modern Retailing: Exception-based analytics and persona-driven dashboards means no one has to search for work

Leverage Technology and Scale: Security and technical depth of Oracle brings 19 Data Centers serving 195+ Countries to retail-specific solutions

Source: Oracle

“During the 2018 Holiday season, successful retailers relied on accurate inventory as the foundation for fulfilling omnichannel journeys and meeting customer demand,” said Chris Sarne, senior director of omnichannel strategy, Oracle Retail. “This new generation of cloud services provides a real-time view into critical enterprise data that is the foundation for great brand experiences for consumers.”

Latest updates to the Oracle Retail Omnichannel Portfolio of Solutions and Cloud Services include:

Mobility Enhancements

With Oracle Xstore Point of Service, store associates are empowered to access the inventory details which speeds up the decision making process. Xstore enabled on mobile and thin client allows store associates to capture the sale at the point of intent.

RFID Integration

Inventories are RFID enabled to ensure stock accuracy. Oracle Xstore Point of Service can extend the sales and returns process to include RFID data and pass this upstream through services to supporting RFID enabled inventory systems.

Supporting Customer Experience

Retail is now all about customer experience. Smart retailers have realized this and started improvising customers’ in-store experiences. Oracle Retail Xstore has extended functionality to enable additional services (like a coffee shop in the store), all within the same Xstore Point of Service code base.

Easier Workflow

Oracle has enhanced the workflow of Oracle Retail Order Management Cloud Service to provide a more intuitive customer interface.

Proactive Loss Prevention

Loss prevention officers now don’t have to narrow down the data behind the risk report and contemplate who or what to investigate.  Oracle XBRi Loss Prevention can easily identify exceptions (excessive gift cards, refunds etc.) and account or cashiers at risk. Machine Learning is leveraged to flag business anomalies. Now more than ever, the best-in-class functionality can be implemented in a fraction of the time required for an enterprise, on-premises solutions.

Hardware Innovation

Oracle Xstore Point of Service can now be seamlessly deployed in mobile, thin, thick tablets etc. which has resulted in a superior self-service experience.

Today, the Oracle Retail Omnichannel Suite of solutions facilitates 64 different shopper journey combinations. No smart retailer should resist Oracle Retail Omnichannel Suite that delivers a comprehensive set of customer and associate experiences that meets today’s needs.

Today is the day to go omnichannel! Make your system Oracle-ready and outpace your competitors.

Ayshwarya Venkataraman

Ayshwarya is a book lover and writing has become her new found interest. She is a technology enthusiast who likes to shares her thoughts and research on latest technology innovations in various sectors.