We have seen in our previous blog, Top 9 necessary optimizations for your Ecommerce UX Audit – Part 1, what charms a user and what puts them off when they open an ecommerce website. Having covered the basic optimizations, let’s move on to the next set of parameters that can be improvised to provide the users with the best online shopping experience.

Site Responsiveness

Online shopping these days translates to mobile shopping. Mobile phones offer stellar shopping experience on the go. Everyone has a smartphone and wants to shop whenever, wherever he or she wants.

A research by KissMetrics reveals that almost half of the internet users leave the website if it takes more than 6 to 10 seconds to load. Now we know that every second counts. Mobile users these days complain about a lot of website parameters that are not optimized for mobile. If retailers fail to make their ecommerce website mobile responsive, it is going to hurt their conversion rate.

Responsive web design improves each element in the website and makes it easier and enjoyable for mobile users. For instance, small icons used in a traditional desktop site can be replaced with Hamburger menus for a mobile site. The size of the icons and the text also varies. These little optimizations provide an aesthetic and delightful experience for the users.

Product listing & Filter

Without the right tools, finding the right product is a tedious task. In this world of online shopping, retailers must always to look to improve user’s digital shopping experience.

Finding the right product is an impossible task without an efficient filtering system. Filters help to narrow down the list of displayed products within a category. Optimizing your product taxonomy ensures that your customers can browse through your online product catalogs smoothly.

Product Details Page

User’s decision to buy a product is often made when viewing the products page. This page plays a key role in converting the visitor to become a customer. It is important to display the relevant and appropriate information to persuade the user to buy your product.

Some of the crucial ingredients that go into designing a perfect product page include:

Clear Product Name & Pricing

This may seem obvious, but customers take a quick view and make a judgement based on this.

HD Images/ Videos

It is good to upload images of products taken from every angle, covering the whole 360-degree view. Missing out even some small details might affect the customer’s decision. Providing the zoom functionality where the product image zooms out while hovering the cursor over the image is also an added advantage.

Videos provide additional information which static images cannot. For example, if it is an electronic good, a video explaining the functionalities of the product will be very useful and provide a better understanding compared to reading a user manual. Product videos provide the extra layer of information that might convince the user to buy a product.

Cross-selling Options

If the user is interested in a particular product, recommending related items or products will increase the average order value.


Coming up next is the final set of optimizations for your ecommerce website and how Aspire Systems can redefine your website User Experience.


Top 9 necessary optimizations for your Ecommerce UX Audit – Part 3