Did you know that 91% of shoppers prefer to shop with brands which remember and give them relevant recommendations? The reality is that customers today expect retailers to understand their needs and wants like never before. Especially for returning customers, personalization has a key role to play because that eventually leads to customer loyalty. Effective personalization using the Magento commerce cloud can keep retailers relevant.
Now you must be wondering how can Magento eCommerce platform help retailers carve out a highly personalized experience for repeat customers. This blog shall help you decode the ways with which retailers can stand out in the crowd.
Personalization using behavior trends on the website
At Amazon when you visit their product page you get to see a collection of recently or frequently visited products along with the high selling ones. The objective is to make the shopping journey of customers seamless and personalized. It becomes possible with the default capabilities of the Magento eCommerce platform. Specific customization happens at the backend to show the niche product snippets. However, it may be easy to customize the front-end for such alluring visuals but a business would certainly require assistance from Magento experts to get the coding done at the backend.
Personalization based on user/user segment level
Magento integration in websites can help retailers achieve personalization both at a user and at the user segment level. It is a default Magento mechanism. For example, when a woman visits an eCommerce site on Women’s Day, she can get to see women-centric products. It becomes possible because the frontend is highly customizable allowing retailers to go for convincing themes based on the occasion or the type of business. But reflecting such changes on the website isn’t easy, it requires explicit coding by experienced Magento professionals.
Subscription-based personalization with recurring orders is a common feature of the Magento eCommerce platform. For grocery businesses adopting this mode seems profitable. They can offer a personalized experience to all their returning customers with subscription-based recurring orders using their purchase history. Consequently, customers need not add an item to the cart every time they visit the site and, in the process, they become loyal customers. On the other hand, the Magento platform also allows to customize orders as per customer requirements or they can also go for auto orders by completing the payment. It is a win-win situation both for the business and the customer.
Cross-selling/Up-selling with Personalization
Similarly, with Magento web development cross-selling and up-selling of products is easier. A relevant use case would be a travel site. If you are on a ticket booking site, you can immediately see the change in prices or discounts that is relevant to your recent searches. Moreover, you can also find out if your ticket booking portal has a tie-up with a particular hotel. This way the customer needn’t look for a hotel, the search strain is lower, and the seller also accomplishes cross-selling.
Personalization with Product Recommendations
Fashion retail is a great use case for using the Magento eCommerce platform. Quite often customers are confused about pairing one dress with the other. This is where the Magento platform can offer customers the best possible suggestions. Besides, the Magento platform also enables guided selling. It means that the preferences of the customers are captured and they receive product recommendations accordingly. For example, if someone enjoys floral fragrances, the site recommends all the suitable floral fragrances that are apt for that particular customer. Consequently, the customer leaves the site on a happy note because they have found something without rigorous search and the business makes an extra profit by selling an additional product.
Exploring Magento even more for crafting better-personalized offers
By now, you must be aware of the numerous personalization opportunities that are the default features of the Magento platform, but you can further reimagine your retail business with a little more customization in Magento. There are options for image search, or audio search on the product page wherein customers can upload an image to search for relevant products, or use voice search for finding products.
Retailers can also make their eCommerce sites WCAG compliant to make the shopping experience of specially-abled customers seamless. Also, the deduplication feature in the Magento platform makes identical products visible to customers to increase sales. For example, if you search for earphones, customers will also get to see headphones and air pods. Another interesting customization in Magento is the location-based website view. With this feature, the look, and feel of the site changes depending on the user’s geographic location. For example, if someone visits the site from a colder region, mostly he/she gets product feeds that are specific to the winter season.
Experience-Driven Retail: The Way Forward
Dishing out customer experience (CX) that excels expectation is the path that retailers should embark upon. One of the core elements for an excellent CX is relevant personalization. But to choose the right platform for personalization can be daunting for retailers. It is critical to build a flexible and scalable solution with integrated tools for managing, measuring, and optimizing every aspect of the commerce experience. Retailers shouldn’t be afraid to try the test-and-learn approach. They should get outside their comfort zone and experiment with emerging technologies to generate customer loyalty, market differentiation, and stay ahead of the curve.
You can talk to us about your innovation plans and our Magento ecosystem will have you covered.
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