“Most brands and marketers only utilize 15% of technologies and capabilities they are already paying for, so the focus should not be in the number of technologies that need to adopted, but in “applying” them…
Shopping is not merely spending money on things at a store anymore, it’s an experience. Customers now don’t just want to shop; they want to live the experience. Retailers have taken the technological advances and…
Retailers rejoice! The holiday season is here! And guess what? According to industry experts, people are going to spend more than last year. So get your shelves (online and in-store), virtual reality surprises and store…
The tidal wave called Valentine’s Day has arrived yet again in a flurry of red hearts. And mushy lovers in the throes of dopamine are making a mad dash to pamper their sweethearts with gifts,…
Up your Holiday Sales Game by Cross-selling & Upselling to the max! Make your Sales Merry & Bright, ye Retailers! Black Friday and Cyber Monday have long since passed and Christmas is just days away…
In our Sixth episode, we have two speakers, Sunil Bajaj, Director & Unit Head for Retail & CPG Practice and Kamal Chandramohan, Practice Head for Mobility. They discuss at length about the current and future…
We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing at length about Consumer life cycle analytics Challenges in implementing a consumer analytics solution and…
Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now. For the retailer to succeed alongside a changing landscape, it…
Rebecca likes a shoulder bag at an online store. They are giving a discount also. It fits her budget and her need. She adds it to her cart and decides to check it out at…
They are the messengers who carry the essence of your brand. They make or break shoppers’ perceptions and, by extension, your desired brand image. For a customer, they are the most visible people who keep…