Virtual Reality will be among the biggest trends transforming retail. In the coming years, shopping malls will evolve as people come to shop not merely for a product but a distinct branded experience.
Retailers can apply VR to give the customer the experience of being in a store without physically stepping foot into one. By detaching itself from the real world, it lets brands create experiences that can even break the laws of physics, allowing for captivating and memorable campaigns.
Millions of consumers have already begun to see immersive technology hitting our mainstream world. A range of significant products are already available in the market from headsets like Samsung Gear VR and Oculus Rift, to Apples AR kit and Google ARcore. Retailers have been investing heavily in the space, and as a result, user adoption has begun to increase.
Take a look at how Virtual Reality turned Kate’s shopping experience into something much more exciting ultimately helping her evaluate a purchase.