All posts by Sharon Paul

Do’s and Dont’s in eCommerce Testing

The eCommerce industry is gaining more traction in the growing digital space and it is estimated to be worth $22.1 trillion. With increased number of online shoppers, online stores have the added burden of ensuring…

Read more

Top UX Priority Goals for Retailers Today

By 2020, customer experience is predicted to overtake price and product as the key brand differentiator. And to offer high customer experience, user experience is essential in helping retailers craft the best possible experience of…

Read more

Digital Strategy and Tactics for Managing Brand Reputation

The digital world has experienced a series of revolutionary changes over the last twenty years, thanks to the internet inception. The biggest reformation that internet has brought about is the way people build businesses and…

Read more

PSD2 and European Banking Trends

For years, the European Union was struggling to standardize and improve the efficiency of their payment system especially because of their different accounting standards. With digitization, the need for a single payment system was beginning…

Read more

Customer 360 View for Retention, Rewards and Advocacy in Banking

The Global financial crisis has left an indelible impression on a customer’s attitude towards the banking industry. Over the years, customer attrition has become a major concern for banks and it only gets serious because…

Read more

Top 5 Trends in Software Product Testing

As businesses are embedded in the latest technologies because of which they strongly embrace digital transformation, the only way to stand out in the industry, is by delivering top notch quality products/software services to customers.…

Read more