Big Data and Analytics

Social Media Marketing Analytics to Assess Brand Health

“Marketing is no longer about the stuff that you make, but about the stories you tell”                                                                                                                 -Seth Godin From being a buzzword to turning into a trusted source of information, Social Media has treaded…

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Enrich the Data Discovery experience using Sales Analytics

The era of Information brought along the need for organizations to collect large silos of raw data. From survey forms to after-sales analysis, data of every size and format are consumed by hungry analysts in…

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US Election Results- Has Reality Trumped Data?

Image source: manrepeller It has been over two weeks since the world witnessed the most dramatic presidential elections in the recent history. It has also been two weeks since the majority collectively lost their trust on…

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Smart Marketers encashing on the rise of Explanatory Analytics

Sometime ago Whole Foods, an American supermarket chain formulated a marketing strategy targeting the millennial customers. They planned to launch a line of grocery stores specifically for that demographic. The announcement and strategy met with…

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Building your Data Lake- A modernized approach to compliance and security

Your bank or financial institution is not restricted to just files and records. Your data has spread out in the world in forms of images, voices, videos, social media comments and your customers’ and stakeholders’…

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5 Ways Smarketing (Sales+Marketing) Analytics Enables Business Success

As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut feelings or “liquor and guessing” for that matterJ. The key to marketing accountability lies in…

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Why is CONSUMER Analytics not working for you? [Podcast]

We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing at length about Consumer life cycle analytics Challenges in implementing a consumer analytics solution and…

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Incorporating Big Data in Omni-Channel Planning

Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now. For the retailer to succeed alongside a changing landscape, it…

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Optimizing Marketing ROI through Analytics

Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as long as this generated some leads, and then (directly or indirectly) drove sales, their job…

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Combining Best of Breed Algorithms – A Unified Approach To Big Data

In an age when big data is being touted as the new oil, proprietary algorithms must certainly be acknowledged as big data’s version of refined fuel. It is that, and more. In a digital world…

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Market Basket Analysis to drive Sales Volume

Have you ever wondered when you are done with your purchases from a Super Market or on an ecommerce site how you or your spouse turned out to buy more Products than what you had…

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Top 5 trends in Big Data affecting Banking & Financial Services organizations

Information in the BFSI sector is like the menu card of a multi-cuisine restaurant. All kinds of data on a platter, served simultaneously. To integrate the various kinds of data coming in at different velocity…

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