Big Data and Analytics

Optimizing Marketing ROI through Analytics

Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as long as this generated some leads, and then (directly or indirectly) drove sales, their job…

Read more

Combining Best of Breed Algorithms – A Unified Approach To Big Data

In an age when big data is being touted as the new oil, proprietary algorithms must certainly be acknowledged as big data’s version of refined fuel. It is that, and more. In a digital world…

Read more

Market Basket Analysis to drive Sales Volume

Have you ever wondered when you are done with your purchases from a Super Market or on an ecommerce site how you or your spouse turned out to buy more Products than what you had…

Read more

Top 5 trends in Big Data affecting Banking & Financial Services organizations

Information in the BFSI sector is like the menu card of a multi-cuisine restaurant. All kinds of data on a platter, served simultaneously. To integrate the various kinds of data coming in at different velocity…

Read more

Boost your Organization’s Performance Using Customer Analytics

Customer Analytics focusses on the improvement of an Organization’s overall business development and its results serve as an effective measure for comparing performance and growth. Customers are the fuel for running an organization. Understanding them…

Read more

Boost your sales by cross-selling and up-selling using Predictive Analytics

Cross-selling and Up-selling techniques have been in practice from generations. Cross-selling is a technique that allows one in educating of products that would be essential with the product purchased. Up-selling, on the other hand, is…

Read more

Digital Transformation: Only Fools Rush In?

Ask any executive who has led an organization through a large, transformative change, and he or she will tell you that a company’s vision is only as good as the people behind it. This article…

Read more

Customer Analytics: An Instrument to maximize revenue

“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect” – Dr. Eric…

Read more

Maximize your sales growth by improving Buyer Propensity

The key is to know what and when your customers want even before they do. Retailers are always looking to stay ahead of their customers by analyzing their buying behavior and send targeted promotions that…

Read more

Analytics Applied — Fraud prevention and detection in the Banking sector

In a recent survey conducted by Deloitte on the Banking industry, 93% of the respondents indicated that fraud has grown in the last 2 years. Apart from the financial losses, these incidents leave a dent…

Read more

Graph Databases – Why is it rapidly gaining popularity now?

As the time changes, the needs and demands of the industry grow. Databases play a vital role in any software development and in the past two decades, handling of data has become a big challenge…

Read more

Big Data and Analytics: Linchpins of an Omni-Channel Strategy

One of the biggest traits of the retail industry is its ability to dynamically adapt to changes in shoppers buying behavior. Prospective buyers and customers alike have begun to shop or browse for what they…

Read more