User Experience has the ability to make or break any website, especially an ecommerce one. For any ecommerce business, UI/UX is where the customer conversation starts and ends. Research indicates that increasing competition and multiple…
According to Aberdeen Group, companies with omnichannel engagement strategies enjoy an average of 9.5% year-over-year increase in annual revenue. Omnipresence is the secret mantra. But back in the early 2000s, building an omnichannel strategy was…
Gone are the days where segmentation was the only method used to improve customer experience and engagement on E-commerce sites. There is something much bigger than Segmentation which is used to facilitate better customer experience…
Every retailer’s end goal is to make their customers happy, and build a good business. This is possible only if a retailer steps inside the shoes of their customers and try to figure out what…
It’s a dream come true for every consumer now that we have VUI (voice user interface) and AI (Artificial Intelligence) based assistants helping us find whatever we need and do our tasks for us. Voice…
E-commerce is progressing at a quick pace, driven by high customer demand. Retailers have understood that unified customer experience is the need of the hour. Salesforce commerce cloud is one such solution, the best one…
Why is it such a great match you must be wondering? The answer is this pair could be a very big boon for both the retailers and the customers. The compatibility and the chemistry between…
Remember that exciting online order which you placed and were super excited about the delivery? Ever wonder what happens in the process of getting your favorite shoe or dress to your doorstep? There are a…
The year 2017 has seen the rise of complete Digital Transformations and the purveyor of Artificial Intelligence, Virtual Reality, Augmented Reality, and Voice User Interfaces (VUIs) in its development stage over the internet with complex…
According to “Mobile eCommerce Stats in 2017 and the Future” eCommerce dollars now comprise 10% of all retail revenue and 62% of smartphone users have made a purchase online using their mobile device in the…
The customer journey in retail today is continuous and dynamic. It is the customer who calls the shots, hunting down whatever they want, whenever they want it, hopping across multiple touchpoints as they traverse the…
The eCommerce industry is gaining more traction in the growing digital space and it is estimated to be worth $22.1 trillion. With increased number of online shoppers, online stores have the added burden of ensuring…