We are now in a digital age where technologies play an integral part of a customer’s life: they are omnipresent but are they omnipotent yet? A convergence of digital technologies is not to play one…
Consumer demands towards IT have dramatically changed over the years. Besides, there is a huge divide between younger and experienced users. A large part of the experienced ones are continuously trying to catch up and…
Ever wondered how an autopilot system flies a plane? How Siri or Google assistants work? or how some cars are voice activated? The ability of computers to process logic is not refutable but its ability…
Imagine as a retail business owner you are being able to read the mind of your customers, you can decipher what is that factor that is drawing your customers’ to your product. The good news…
With the holiday season round the corner, it will not be a surprise if some of the ecommerce sites collapse when a trillion of shoppers are trying to shop online. Lack of performance testing, could…
Once during an Amazon offsite, managers had resounding suggestions that all employees should be increasing communication with each other. To their surprise, Jeff Bezos stood up and announced, “No, communication is terrible!” Known as Bezos’…
It is true that digital transformation in retail is huge. But sadly, a Forrester analysis claims that retailers even today largely perceive digital innovation more about transactions. However, the truth is, retail engagement is a…
We have seen in our previous blog, Top 9 necessary optimizations for your Ecommerce UX Audit – Part 1, what charms a user and what puts them off when they open an ecommerce website. Having…
Gone are the days where segmentation was the only method used to improve customer experience and engagement on E-commerce sites. There is something much bigger than Segmentation which is used to facilitate better customer experience…
Every retailer’s end goal is to make their customers happy, and build a good business. This is possible only if a retailer steps inside the shoes of their customers and try to figure out what…
It’s a dream come true for every consumer now that we have VUI (voice user interface) and AI (Artificial Intelligence) based assistants helping us find whatever we need and do our tasks for us. Voice…
Having an assistant is always a boon when it comes to getting a job done, be it in any field of work. And, shopping would top that list in a world of consumerism that’s taking…