User Experience

Top UX Priority Goals for Retailers Today

By 2020, customer experience is predicted to overtake price and product as the key brand differentiator. And to offer high customer experience, user experience is essential in helping retailers craft the best possible experience of…

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What can Insurance CIOs learn from UBER?

Uber thought long and hard about the one actor it could reimagine to deliver the customer a simple, comfortable ride: the licensed taxi driver. Uber didn’t disrupt the product – i.e. the car. Uber simply reimagined the driver experience…

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What are Insurance customers looking for?

2015 brought alarming news for the insurance industry with record-breaking drops in customer experience satisfaction. In an increasingly commoditized market, insurance companies need to fast realize that customer experience is one of the most important…

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From Analogue to Digital: Constant Experiences for better Customer Satisfaction

Let me quickly define Analogue in the context it is written. I define it as the well-oiled system already in place that is currently engaging customers. It could be your help desk services, your in-store…

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CX-Disgust to Delight through Digitization

Wikipedia defines Customer Experience (CX) as the product of interaction between an organization and a customer over the duration of their relationship that includes a customer’s attraction, awareness, discovery, cultivation, advocacy and purchase and use of a…

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