With brick-and-mortar retailers rethinking their current operating strategies in response to the ecommerce challenge, BOPIS (Buy Online Pick-up In-Store) is quickly evolving to create a seamless customer experience, offering tech-savvy customers a stronghold. BOPIS —…
Did you know?🤔 Online sales over the last BFCM (Black Friday Cyber Monday) period had reached $6.3 billion in 2021, 23% more than 2020! This is a classic example of a flash sale or the…
Every part of the buying journey has changed from how customers engage with brands to where brands need to show up. To keep up with the change, flexibility and agility are the two most indispensable…
Data is the cornerstone of any retailer’s success. Whether you’re refining marketing messages or monitoring inventory levels, a solid foundation of high-quality, first-party data is essential. However, not all data is the same. Data can…
The world that we know today has changed for good and people are living, buying, and thinking differently. What’s striking is that all these habits will endure beyond the crisis and there shall be a…
Here you are, ready to take the leap into Increasing average order value for boosting revenue and initiating long-term customer relationships. You’ve undoubtedly heard that the global ecommerce market is expected to reach $18.89 trillion…
In January 2020 only 5% of grocery purchases were online. Soon COVID-19 crippled the world and grocery stores across the globe experienced unprecedented growth in demand. Also, expectations are that similar behavior patterns will continue…
#12DaysofChristmasatAspire Halloween is over, which means it’s time to prepare for Christmas! According to the NRF, holiday sales in November and December will climb between 8.5 % and 10.5 % over 2020, to between $843.4…
The year 2021 saw enormous global upheaval and transition. From ‘personalized experiences’ to ‘hyper-personalized experiences’ – that’s what the future of the retail industry looks like. 80% of customers say the experience a brand provides…
A cohesive look, feel, and experience across channels has become an absolute necessity for retail brands. Salesforce Commerce Cloud has been on the forefront of helping brands achieve this with minimum effort and implementation time…
An impressive number of 6,932,074 students enrolled in at least one online course in 2020 alone, according to the latest Distance Education Research report. Universities and marketers are rapidly discovering that online courses can be an effective way to attract a diverse range of student demographics,…
With the onset of the pandemic in 2020, there was a paradigm shift in the digital ecosystem. A frenetic digital adoption and a significant change in consumer behavior were the key trends. 2021, on the…
