The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based on customer behavior and buying patterns. This improves the way customers shop on your e-commerce…
The COVID-19 pandemic disrupted and transformed the retail industry forever. The charm and allure of glitzy retail stores fizzled out as 2020 changed lives and livelihoods. Retail chains closed down, people lost their jobs, and…
How to ace business growth with Enterprise Analytics Staying ahead of the curve has become equally important as the survival of the business itself. However, to drive unperturbed growth, B2C businesses must derive valuable insights…
Did you know that 91% of shoppers prefer to shop with brands which remember and give them relevant recommendations? The reality is that customers today expect retailers to understand their needs and wants like never…
Crowdsourcing involves gathering information, or views from a large number of people using the internet, social media, or smartphone. In crowdsourcing, participants operate as paid freelancers or some of them offer free services. Data that…
In today’s ever-changing online world, innovations in the e-commerce and phygital retail sector have driven customers to expect even more out of their shopping experience. Consumers demand an enriched and seamless user experience across all…
Information security expert Stephane Nappo famously once said “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin it.” Cybercrime and security threats are by far the greatest downsides…
As mentioned in my earlier blog post (POS Testing – Part 1), in competitive businesses such as retail, POS can be a key differentiator. It is very important for POS applications to be reliable, scalable,…
The omnichannel expansion of the apparel world has been quick for retailers, with technology taking quantum leaps to bridge physical and digital touchpoints. But it has been a rather painful one, considering that it has…
If you’ve followed this blog series, Part 1 and Part 2 talk about DevOps, its relation to the retail ecosystem, and the 4D approach to it. Besides, it also discusses the defined parameters that are…
Cart abandonment is a reality: 3 of every 4 shoppers tend to leave items behind in their online cart. Potential customers walk away from your store for numerous reasons, including an unoptimized checkout strategy, which…
Salesforce Commerce Cloud’s public cloud-based sandboxing solutions can be set up quickly, used as part of a CI/CD process, and offers improved performance. The on-demand sandboxes offer numerous advantages over the traditional model, including a…
